Resource to Curb High Energy Bills Now Available in Indianapolis

WWW.SIMPLYINSULATE.COM OFFERS SIMPLE SOLUTIONS TO CURB SKYROCKETING COSTS

INDIANAPOLIS, IN – February 26, 2001 - With winter weather continuing to blast most of the country and home heating prices at an all-time high, consumers are actively searching for ways to reduce energy consumption and costs. For the first time, homeowners in Indianapolis have access to a one-stop resource that offers energy- and money-saving solutions.

An interactive web site, www.simplyinsulate.com, was created by the North American Insulation Manufacturers Association (NAIMA) to provide consumers with information about money-saving measures they can employ to cut their high fuel costs. Homeowners can access the site to learn about upgrading their home insulation levels and obtain detailed information about energy efficiency programs in Indiana. The site also features energy-saving tips from the U.S. Department of Energy (DOE), information about programs offered by the U.S. Environmental Protection Agency and frequently-asked questions about home insulation. The state-specific section of the site will feature links to energy conservation programs in Indiana as well as a printable sheet with energy tips and the DOE’s recommended levels of insulation for different parts of the state.

Homeowners in Indianapolis will learn about www.simplyinsulate.com through aggressive advertising on area radio stations and in the local newspaper. The advertisements will focus on the program’s message, "Raise Your IQ – Simply Insulate." The message is designed to inform homeowners that raising their IQ – their Insulation Quotient – is a smart and simple way to conserve energy and relieve the burden of high heating costs.

"Homeowners are serious about lowering their monthly heating bills in this time of skyrocketing fuel prices, and we want to offer resources that will help them do it themselves," said Ken Mentzer, President and CEO of NAIMA. "We want consumers to know that taking a small step like increasing the level of insulation in their home can lead to significant savings. Adding insulation to existing homes is easy, economical and effective," Mentzer said.